For manufacturers and their rep agencies

Know where every quote stands and where every commission came from.

Follow-ups stop slipping, commission statements check out, and your customer history stays with your company when people move on. Torch CRM keeps it all in one place for manufacturers and their rep agencies.

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Backed by our 30-day money-back guarantee. Or try the live demo, no sign-up needed.

Torch CRM — The CRM for manufacturers' reps and rep agenciesVideo

Sound familiar?

The problems we fix.

Manufacturers and rep agencies commonly run into these. Here's how Torch CRM takes care of each one.

The problem

Quotes go out and nobody follows up.

How we fix it

Quote follow-ups land in each person's My Day queue, and a won quote becomes a sale automatically.

The problem

Checking commission statements eats days.

How we fix it

Import each principal's statement with a saved layout, check it against the statement total, and trace every line back to the sale and account.

The problem

Customer history lives in inboxes, spreadsheets, and people's heads.

How we fix it

Accounts, contacts, quotes, and Outlook email and calendar sit in one workspace, so when someone leaves, the history stays.

The problem

Samples and line sheets get lost.

How we fix it

Track which line sheets went out and which samples are where, tied to the account.

The problem

Nobody can say who changed what.

How we fix it

Every record change is logged with who, what, and when, and your data is always yours to export.

connected modules — one workspace from first contact to paid commission

integrations: Outlook, Quickbase and your existing CRM — plus CSV in and out for everything else

$120/user

per month, per user — everything included

100%

of record changes audit-logged — who, what, and when, always answerable

See it

This is what you get.

Real Torch CRM screens with sample data. Click through the places your team works every day.

Every account, searchable and sortableDistributors, end users and contractors in one list, with owner, territory and status at a glance.

What you get

Everything a rep agency runs on, in one place.

Built around how manufacturers' reps actually work: represent the lines, quote the projects, win the orders, and get paid the commission — with the operational controls to keep it all trustworthy.

The full rep workflow

Accounts, contacts, line sheets, samples, quotes, sales, and commissions live in one connected workspace — no re-keying between spreadsheets, and nothing falls through between steps.

Commissions, traced to the sale

Win a quote and the sale is created automatically. Import each principal's statement with a saved layout, check it against the statement's own total, and trace every commission line back to the sale and account it pays.

Ginger, the voice assistant

Talk through a call on the drive back — Ginger transcribes it and drafts the CRM updates: tasks, contacts, call logs. Confident matches apply automatically; anything ambiguous waits for your confirmation.

Works with your existing tools

Outlook email and calendar, Quickbase accounting sync with CSV export for any other ledger, and sync with your existing CRM — with connection health and sync history you can actually see.

Built for clean data

Duplicate detection, a guided merge center, data-quality queues, and work queues for overdue and unassigned items — so the CRM stays trustworthy as your team grows.

Security your customers can rely on

Each workspace is isolated at the database layer, access is role-based with required MFA, every action is audit-logged, and your data is always yours to export.

Switching from another CRM? Bring your accounts and contacts over with CSV or Excel import, or talk to us and we'll help you set it up.

Build it or buy it

AI can write a CRM in a weekend. It can't own one.

Building your own looks fast until your team depends on it. Then someone has to host it, secure it, back it up, and fix it during a busy quote week. With Torch CRM, that someone is us.

Build it yourself with AI

Fast to start. Yours to run forever.

You host it, secure it, and back it up.
When it breaks, the person who built it fixes it, if they're still there.
Every new integration and update is another project.
Quotes, line sheets, and commissions start from a blank page.

Torch CRM

Already built for how reps sell.

Quotes, sales, line sheets, samples, and commissions, already connected.
An isolated workspace, required MFA, and every change audit-logged.
Your data is always yours to export.
One price per user, with a 30-day money-back guarantee.

Need something truly custom?

We build it, and stay on call.

Torch CRM is made by Torch Automation, a custom software company.
If your process needs something no CRM has, we build it with the same AI speed.
Then we host it, secure it, and support it, so you don't become a software company.

Custom software by Torch Automation

Already using an AI assistant? Keep it. Connect it to your Torch CRM workspace and ask about your accounts, quotes, and commissions in plain language, with the same permissions your team has in the app.

Pricing

One plan. Everything included. Priced per user.

Every module, every integration, and Ginger — one price per user, per month, and add seats as you grow. Billed monthly through Stripe, cancel anytime.

Torch CRM — $120/user/mo

Have a discount code? Enter it at checkout.

Everything included — every module and integration — priced per user.

Every CRM module — companies, contacts, quotes, sales, commissions, inventory

2,000 Ginger AI uses / mo

Private API access

Webhooks

Customer MCP server

Priority support

Get your own CRM

Our personal 30-day money-back guarantee

Use Torch CRM for 30 days. If you aren't satisfied for any reason, email support@jmcmahanllc.com within 30 days of your first subscription payment and we'll refund the subscription fees you paid. No questions asked.

Joseph McMahan, founder

Details on the pricing page. Subscriptions are managed by workspace admins inside the product; see the Terms of Service and Privacy Policy.

See it before you buy it.

Walk the product demo at your own pace, or create your workspace now — you can be quoting in minutes.

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